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Birthplace of Audi
When brilliant car engineer but lousy businessman August Horch was forced to leave his own company in 1909, which continued to make the best-selling luxury cars in Germany until 1945, he instantly founded a new company and erected a factory right next to the existing Horch production site in Zwickau. After intervention from the Horch lawyers, August Horch renamed the new company “Audi”, the Latin translation of his surname. In the early 1930s, the Saxon car manufacturers Horch, Audi, Wanderer and DKW were united to form Auto Union, using four interwoven rings as the new company logo. After World War II, Auto Union, was re-established in West Germany. The former Audi factory in Zwickau kept making cars until 1991 when it was turned into a museum showing the pre-war history of the Auto Union brands as well as models and prototypes 1945 onwards. August Horch’s director’s office and his villa on the premises can also be visited. |